One minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research.


What is a Promotional Video?

A promotional video is a marketing video intended to promote your products, services, events, and sales to consumers. Most video content is on some level a promotional video since you're trying to engage your target audience and get them to commit to you. The best promo videos aren't hard sells - you don't have to tell your viewers to "buy, buy, buy" at every turn. In fact, that can be a turn-off for them. It's more important to connect with your target audience on a deeper, personal level. This could mean sharing important news, events, and milestones or even telling heartwarming stories about the customers your brand has helped.

5 reasons why businesses should have a promotional video.

1. Convey the information

Naturally, we are drawn to moving images - this gives video the upper hand over text and pictures. Studies have shown that people get bored while reading anything. To facilitate the audience, there is a dire need to use visuals so that they can retain their attention until the end. It can cause you to convey the information professionally as well as to keep them hooked.
You can interact with the audience by speaking their language and hitting their pain points. Once the audience starts feeling you know their hard feeling, they expect you to give the particular solution to overcome those fears they are carrying. That happens with the promotional videos.

2. Brand awareness

If you’re a marketer or businessman you already know that the importance of brand awareness.
Footage promoting your brand and raising awareness of what you offer can work wonders for your business. When brand colours and logos are integrated well throughout, they can have a lasting impact on the audience, making your brand more memorable. Used alongside an effective call to action, video can greatly increase goal completions for your business, such as bringing in new customers and enquiries. 
When skillfully made, promotional videos create a level of trust with potential customers that is hard to generate through words alone. Whilst conveying your brand, you can also incorporate the personality of the business – giving people a feel for what you represent, along with the products or services you offer.

3. Videos are versatile

Brands and businesses can use promo videos in varied instances. 
Adding promo videos to relevant landing pages, blogs, emails, and social media advertisements can increase engagement and conversion rates. Hence, creating top-quality promo videos for brands can be helpful in everything, starting from sales pitches to newsletters.

4. Google loves videos

In today’s busy online environment, search engine optimisation is often vital to further the success of your business.

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. The report states that site visitors are 80% more likely to purchase a product or service after watching a related video – if people can visualise a product/service in action, it makes them believe in it, and want it.

5. Videos are the future

One of the most genuine reasons why promo-videos are a must for your business is because they are the future. Studies have predicted that videos will comprise 4/5th of the entire web traffic in the world, which is around 80%.

This is an enormous figure showing that you cannot miss out on the benefits of incorporating promo videos in your business marketing plan.

About Ocean Images Production

Ocean Images Production is based in Brisbane and offers videography and photography services throughout the Gold Coast and Sunshine Coast.
Over the past 10 years my primary focus has been producing short film, review and social media promotional content for small to medium size retail, health and hospitality businesses, along with a variety of unique commercial, corporate projects. Also, I have been an event photographer/videographer for over 10 years, shooting all types of events, including Corporate Events; Formal Events; School Events; Music Events; Birthday Parties; Hens Parties; Baby Shower Parties…You name it...
My future and vision in this field were clear from the age of 9 years old when I touched my father's camera. Since completing film school in Sydney, I've directed and produced commercial business, lifestyle and events video projects in Sydney, Melbourne, Brisbane, New Zealand and overseas. 
The ethos is simple, I'm highly driven to promote and grow my clients and love getting to know them to learn what they need in the process. If you have a digital footprint and need customised dynamic promotional video or photography telling your story to take your business or event to the next level, please do not hesitate to contact me. I have a range of packages and services available and am happy to tailor to specific needs.
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